Do more people buy Windows computers because they are cheap or because they have a purpose?

Windows-based computers have dominated the personal computing market for decades. According to Statcounter, as of May 2021, Windows held a global desktop operating system market share of around 76%, with MacOS and Linux holding 17% and 2%, respectively. This begs the question: why do more people buy Windows computers? Is it because they are cheaper than their competitors, or do they serve a specific purpose?

The answer is a bit more complex than a simple "cheap vs. purpose" dichotomy. While cost is undoubtedly a factor in many consumers' purchasing decisions, there are a variety of other reasons why Windows-based computers continue to dominate the market.

First, it's essential to recognize that Windows has been around for a long time. Microsoft launched Windows 1.0 in 1985, and the operating system has undergone numerous iterations since then. As a result, many people are familiar with Windows and feel comfortable using it. This familiarity and comfort level can be a significant factor in why people choose to buy Windows-based computers over other options.

Another reason why Windows computers are so popular is that they are highly customizable. With a Windows computer, users can choose from a vast selection of hardware options, such as processors, graphics cards, and memory, and can also customize their software to suit their specific needs. This level of customization can be particularly appealing to gamers and professionals who need powerful computing systems to run complex applications.

Cost is also a significant factor in many consumers' purchasing decisions. Windows-based computers are often less expensive than Macs, which can be a deciding factor for people who want a reliable computer that doesn't break the bank. Additionally, many budget-friendly Windows laptops and desktops are available, which can be an attractive option for students, families, and individuals on a tight budget.

However, it's essential to note that the cost of a Windows computer is not always the determining factor. For many users, the purpose of the computer is the primary consideration. For example, gamers may choose a Windows-based computer because it offers the most extensive selection of gaming titles and the most powerful hardware options. Similarly, professionals in fields such as engineering, design, and video production may choose Windows-based computers because they offer software options that are not available on other operating systems.

Finally, it's important to recognize that personal preference plays a significant role in consumers' purchasing decisions. Some people simply prefer the look and feel of Windows-based computers over other options. Others may have had positive experiences with Windows in the past and feel loyal to the brand. These personal preferences may not be based on any particular feature or benefit of Windows-based computers but are still significant factors in the decision-making process.

In conclusion, there is no simple answer to the question of why more people buy Windows computers. While cost is undoubtedly a factor for many consumers, there are a variety of other reasons why Windows-based computers continue to dominate the market. Familiarity, customization options, purpose-specific needs, and personal preference all play a role in consumers' decision-making processes. Ultimately, the decision to buy a Windows computer (or any computer, for that matter) is a complex one that depends on a wide variety of factors, and it's up to each individual to determine which factors are most important to them.